Held over four days at Kuala Lumpur’s MITEC trade and exhibition centre, the USANA Live 2024 Asia Pacific Convention offered a range of memorable experiences for potential and existing customers of USANA Health Sciences Inc. The firm entrusted Pico to provide comprehensive creative design, construction and operational expertise for their high-profile event.
A compelling facet of the resulting convention was its thoughtfully designed experiential zones. As well as driving purchases, the zones helped attendees gain product knowledge and build brand loyalty, as well as encouraging post-event advocacy. Extensive gamification features, including a motion control game and instant photo booth, further increased engagement, motivating attendees to explore the brand further and brand distributors to cultivate stronger bonds.
