Pico Bahrain’s spectacular activation of the 25th Arab Gulf Cup Opening Ceremony has won gold honours in the ‘Ceremony’ and ‘People’s Choice Event’ categories at the Eventex Awards 2023. 

Celebrating the return of the football tournament to Iraq after four decades, the ceremony took an audience of over 60,000 spectators and millions of viewers on a captivating journey through the country’s rich culture and history. Pico’s team worked closely with the Iraq Football Association to entwine state-of-the-art technology with storytelling, resulting in an unforgettable AR-enhanced live, bringing Iraq’s ancient past into the present.

The Eventex Awards is among the most esteemed accolades in the world of events and experiential marketing, highlighting the best agencies, events and tech in the industry. 

Congratulations to the team for their outstanding achievement!


About Arab Gulf Cup Opening Ceremony:

Full list of winners: